The Story of Our Fuzzy Interactive Family

Our Story

How We Started

Furby first entered the toy world in 1998, changing how families think about toys. Created by a passionate team of designers, this little creature was designed to interact, speak, dance, and respond to touch as if it were alive. Within a few short years, it became a global phenomenon, finding a home in millions of households and creating a brand new category of interactive play.

Our goal has always been simple. We believe the best play happens in the real world. In an era dominated by tablet screens and digital apps, we design our toys to be offline-first companions. The magic of Furby is tactile, voice-activated, and physical, encouraging children to use their active imagination and engage in real-world styling, feeding, and dancing games.

Today, the brand continues to evolve. From our large, huggable music-themed models to the collectible pocket-sized Furblets and Furlings, we continue to build safe, secure, and delightful playmates that require no internet connection and no app setups.

Philosophy

Our Design Philosophy

Every toy we build undergoes strict physical checks to ensure maximum durability, safety, and interactive value. When detailing models like the Cotton Candy, Grogu, or DJ Rainbow editions, we build each with a unique tactile response. We balance visual colors, accessory options, and voice modes so that every child can find a playmate that fits their personality.

We group our modern lineup deliberately. Full-size editions serve as rich, conversational playmates for kids at home. Miniature Furblets offer easy backpack keychains that go anywhere. Furlings Furlittles offer tactile cuddle responses tailored for younger kids starting at age three.

Our packaging is also designed with care. We use recyclable cardboard layouts and include pre-installed button batteries in our mini editions so play can start the second the box is opened.

Trust

Quality & Authenticity

Every original toy purchased through our official storefront partners is backed by our full warranty and customer support. We design each electronic component to stand up to daily play, from ear lights and motor gears to responsive micro-switches.

We partner directly with leading retailers like Amazon and local toy stores to make our lineup accessible worldwide. When clicking the purchase links, you are directed directly to our verified manufacturer storefront pages.